One of the more common critiques of Capitalism is that due to its focus on self-interested incentives that it promotes a selfish society. While there are those who object to this classification, but consider that Ayn Rand herself authored a book titled “The Virtue of Selfishness which would understandably cause some confusion. However, the irony is that in order to compete with “market forces” you actually need to put a greater focus on the “other” in order to sell your product or goods. As I hope to explain, in order to succeed in a capitalistic economy, one must have a greater appreciation for the needs of other people.